Category: Social Media Marketing

The term social media marketing (SMM) describes the use of social media and social networking to market a company’s products and services. Social media marketing provides a way for businesses to connect with existing customers and reach new ones while promoting a desired culture, mission, or sentiment. Social media marketing has specially designed data analysis tools that marketers can use to track the success of their efforts.

Main social media platforms (currently) on Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.